Spread over three floors, OCE (Original Color Edition) takes its cue from what it calls the Nordic style but lets call it Scandinavian; clean, fresh, simple. It is not just a stylish clothes shop but also a cafe, bookseller and gallery located in one corner of One Link Mall; not Guangzhou’s biggest mall though perhaps its most elegant boasting a number of eateries including UNCLE and Saizeriya (though a firm favourite, they are not often found in malls of this calibre), as well as Pizza Hut, Costa and several other upscale eateries – the newly opened Dimcube and French brasserie Le Fournil de Pierre are also worth a mention. Aside food its flagship store is ZARA HOME, which along with the soon to open MUJI suits the place impeccably well in my opinion. So OCE sits in a classy enclave with neighbours of a suitably calm and soothing appearance.
At the time of writing OCE has no website though from what I could gather from the shop sellers in my minimal Chinese is that they have another store in Chengdu. Back to business and for the somewhat favoured price tag of 22rmb you can purchase the usual coffee shop suspects; I ordered a Vanilla Latte but to be honest it didn’t seem any different from a regular one to me. None the less the service was pleasant and they allow you to peruse the books on the nearby shelves as you sip, which is a brave move! These are sizeable tomes on Architecture and Design by publishers like Rizzoli. You can’t however take books from the shop area into the cafe unless you buy them first. Luxury magazines such as Wallpaper are also present. The menswear is ok but not likely to trouble my wardrobe. They are as you might expect adept at shop display – a mini IKEA with better lighting (and no chance of meatballs).
Getting to One Link Mall and OCE
Take Line 3 – the orange one to Shipaiqiao – the mall adjoins it.
Also nearby is the BRT which is in turn sandwiched by both the Taikoo Hui mall, the metro and thus the One Link.